Don’t get bogged down with blog writing

How to write a blog post
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Tips on how to plan and write a blog post

Welcome to my blog post about ‘how to write a blog post’. Let’s start it off with a basic question ‘what is a blog post?’

A simple explanation is that a blog is like on an online diary. Blogs come in all different styles, some blogs are written about a person’s personal journey and some are written by various authors around a common theme. Most blogs are written by brands and businesses and they contain posts that are closely related to the service or product that the business offers or sells.

My blog is focussed on offering small businesses simple but effective marketing advice. My last article discussed what content marketing is and why businesses should be investing some time and money on it. An important part of content marketing is blog writing.

If you’ve never written a blog post before, these tips will help you get started:

Write for your audience
When you are planning a blog post you must do it from the perspective of your customers. What you might find interesting your customers may not.

If you are unsure what topic to cover, think about what questions you are frequently asked by your customers. For example, I am frequently asked “how do I write a blog post?”

Length matters
A blog post shouldn’t be too long or too short. Anything less than 350 words will not perform well in terms of SEO and anything that is around 1000 + words might be too long for someone to read on a mobile device. A good length for a blog post is 500 -600 words.

Get them hooked from the start
Give your blog post an interesting title that is relevant to what it discusses. This should be followed a brief introduction, detailing what people can expect to learn from reading the post. A good length for the introduction is 80 -140 words.

Break it up
Writing a blog post is like writing a short story. It should contain a start, middle and an end. The middle part is the ‘meaty’ bit. It should contain all the relevant pieces of information that you want to talk about.

A good tip to keep your readers interested is to break these pieces of information up into bite-size chunks that are easy to read and remember.

Don’t make it ‘salesy’ 
Blog posts are designed to be informative. They are not a sales pitch for your product or service. If the reader feels like they are being sold something they will click away to someone else’s site.

A good blog post is one that gives a solution to a problem or that answers your customer’s questions.

Include a Call to Action
Whilst a blog post is not used to ‘sell’, you still want the reader to perform some action after they have read it. What you want them to do next is up to you, but typically it could be asking them to get in contact with you regarding a service you offer, asking them to sign up to your newsletter or to receive future product announcements from you.

Don’t be scared to put a call to action at the end of your blog post. I’ve included one here;

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