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Writers are your right hand man (or woman)

Why hire a freelance writer

Why hire a freelance writer? What differentiates you from someone whose business has a larger following on social media, has more clients, makes more money, or is constantly featured in magazines? Some might say “passion”, “determination” or “enthusiasm”. You have all these, right? Yet, there are people whose business constantly seems to be outperforming yours […]

Win or Lose?

negative content

A question many marketers are asking is ‘Should I take part in the shock factor?’ Luckily for us, this doesn’t involve auditioning in front of Simon Cowell and Sharon Osbourne. The ‘shock factor’ involves brands, or organisations using shocking or negative content to draw attention to them. It can be a dangerous game to play, […]

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