Win or Lose?

negative content

A question many marketers are asking is ‘Should I take part in the shock factor?’ Luckily for us, this doesn’t involve auditioning in front of Simon Cowell and Sharon Osbourne. The ‘shock factor’ involves brands, or organisations using shocking or negative content to draw attention to them. It can be a dangerous game to play, […]

What do you do?

What does a copywriter do

When I decided I wanted to become a freelancer copywriter I excitedly announced it to my family. I was expecting congratulatory hugs and responses of “good for you”. Instead, I was met with puzzled looks and responses of “a freelance what?” and “you know nothing about law!” In hindsight, I should have expected this response […]