The make up of marketing

What is marketing

For my latest article, I thought I would go back to basics and talk about what marketing is and the important role it plays in business. The words ‘advertising’, ‘sales’ ‘awareness’ get bounded around so much these days that the true meaning of the term ‘marketing’ has become skewed. Practitioners will tell you that marketing […]

Content marketing: is it time you got with the craze?

Content marketing

Content marketing is using unique, interesting and informative online material to draw visitors to your website or raise awareness of your product or service. Online material includes things like blog articles, video’s, infographs and social media posts. Content marketing is not like other traditional forms of marketing, which are usually focussed on informing people (via […]

Writers are your right hand man (or woman)

Why hire a freelance writer

Why hire a freelance writer? What differentiates you from someone whose business has a larger following on social media, has more clients, makes more money, or is constantly featured in magazines? Some might say “passion”, “determination” or “enthusiasm”. You have all these, right? Yet, there are people whose business constantly seems to be outperforming yours […]